Hardware Store CEO: We’re Rebranding (For Some Reason)
# Hardware Store CEO: We’re Rebranding (For Some Reason)
## A Legacy of Tradition
Hi America. My name is Mark Hardstart, and I’m the CEO of Midland Park Hardware. Founded in 1948 by my father, Carl Hardstart, our company is built on the simple values of honesty, integrity, and being a good neighbor. This tradition of authenticity has positioned us with a unique brand asset to disrupt the global local domestics industry and revolutionize the market perceptions of solutions to market problems.
## The New Generation Takes Over
When my adult grandson Lucas came back from business school, he saw the treasure we had in this legacy family business. Armed with over 40 years of work experience on my end and over four hours of watching Gary Vaynerchuk YouTube videos, we make a pretty good team. We’re excited to talk about all the new changes coming to Midland Park Hardware.
## Midland Park Hardware: More Than Just a Store
First and foremost, Midland Park Hardware isn’t just a hardware store. It’s a way of life. By signing up for MIDZ, the Midland Park Hardware app, you’re immediately given access to the Midland Park Hardware Discord server at the titanium tier. There, you can check out all the awesome Midland Park Hardware news and updates, connect with other Hard Hats, and even participate in exclusive events.
## Embracing Innovation
We’re shaking things up at Midland Park Hardware. We’re introducing a monthly nail subscription service where, for a small fee, you gain access to our entire catalog of nails and can rent them from us at a premium. Additionally, we’re shutting down our historic Elm Street location to focus on our online presence and ads. Subscribe to our platform to tailor your ad experience with a personality quiz.
## Looking Forward
Keep an eye out for Midland Park Hardware Pop-Ups, a branded, 3D, interactive experience that brings the world of online shopping to a local hardware store near you. We’re constantly evolving and embracing new ideas to better serve our customers and community. Stay tuned for more exciting updates from Midland Park Hardware.
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