Build an SEO Dashboard in Looker Studio (Data Studio)
# How to Build SEO Dashboards in Looker Studio
## Simplifying Your SEO Reporting Process
Hey there, have you tried reporting on SEO and organic results in GA4 and you just are pulling your hair out? Obviously I have as well. So we’re going to take a look today at how to build SEO dashboards in Looker Studio to make your life a little bit easier and to be able to get to the data that you’re looking for more succinctly.
### Challenges with GA4 Reporting
If you look at GA4, which we’re in right now, the reports for SEO are kind of all over the place. You can find SEO data under acquisition and see overall user trends and traffic. However, if you want to get to keyword level stuff, then you have to have integrated your search console and look for things like queries. It’s discombobulated and not easily available.
### Importance of Search Console Data
It’s crucial to connect the search console data to your GA4 dashboard. The search console data provides valuable information about how your keywords are ranking, what pages people are landing on, and your site performance. By linking the search console, you can access a treasure trove of insights from Google.
### Building SEO Dashboards in Looker Studio
Looker Studio offers a more organized and user-friendly approach to building SEO dashboards. By connecting Google Analytics and Google Search Console, you can create comprehensive reports that highlight important metrics for optimizing your SEO program.
#### Creating a New Report in Looker Studio
Start by creating a new report in Looker Studio and choose the data connectors for Google Analytics and Google Search Console. Customize the report theme and add elements like date selectors and scorecards to visualize your data effectively.
#### Filtering Organic Traffic Data
Focus on organic traffic data by adding filters to your report. By isolating organic traffic metrics, you can track the performance of your SEO efforts more accurately. Highlight key metrics such as total users from SEO to showcase the impact of your organic search strategy.
### Enhancing Data Visualization
Customize the formatting and styling of your SEO dashboard in Looker Studio to improve data visualization. By adjusting font sizes, color schemes, and layout, you can create a visually appealing and informative dashboard for your team or clients.
In conclusion, by leveraging Looker Studio to build SEO dashboards, you can streamline your reporting process and gain valuable insights into your organic search performance. With a well-organized and visually engaging dashboard, you can effectively communicate the impact of your SEO efforts and drive success in your digital marketing strategy.
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